Amid Donald Trump’s “Refugee Ban,” Starbuck’s CEO said he has decided to expand his employee base by hiring 10,000 refugees in the upcoming years, US media reported on Monday.
Starbucks, a beverage company that often gets many names wrong on their endless coffee lists, has done something right according to common feedback.
Howard Mr. Schultz, Chief executive of the multi-million dollar beverage company, wrote to his staff in a company letter that Donald Trump’s new decision has caused “confusion, surprise and opposition.” (BBC)
Starbucks, which first opened in 1971, has been many people’s coffee pit stop globally for 46 years and is now a multi-million dollar empire operating in 72 countries with over 25,000 stores as of 2016.
He is the first US business corporate Chief to condemn President-elect Donald Trump’s recent refugee ban.
Mr. Schultz added that the recruitment plan will gradually expand over the next five years and will expand globally, saying in a statement:
“A concerted effort to welcome and seek opportunities for those fleeing war, violence, persecution and discrimination.”
But the letter stated that the plan will initially start in the US with a focus on ex-military personnel seeking job opportunities.
Earlier this week, Donald trump had announced a travel ban on refugees from seven-Muslim majority countries, including: Iraq, Syria, Iran, Libya, Somalia, Sudan and Yemen, BBC reported.
The travel ban, which came into effect earlier in the week, has already caused anger after many airlines and airports turned away refugees, asylum seekers, and visa-holders from those nations.
Donald Trump had justified his ban of the US Refugee Admissions Programme and will continue to do so for a total of 120 days.
Adding that the ban was “needed” to give the US government proper time to develop stricter filtering systems of those who pose as national threats to the country.
A former Starbucks employee, who spoke under anonymity, said: “in my opinion, whether it’s a marketing stunt or not as long as the company follows through with their initiative and really does employ these refugees then that would be a positive step for humanity.”
However, Starbucks was not the only corporation who has voiced its opinion regarding the ban.
BBC reported that Facebook, Google, and Tesla were amongst the companies who publicly made statements concerning the issue.
On the other hand, a popular housing website, AirBnB, has offered free housing and accommodation to any person(s) affected by the US President’s recent travel limitations.
Hadi Ayedh, an AUD student and regular Starbucks consumer, stated: “I think it’s a good idea but I don’t know how comfortable I would feel knowing that a refugee from a war-torn country is making my caramel macchiatto.”
“You never know what their intentions are or whether or not they would be making anyone’s drink properly,” he added.
“Nevertheless, it’s a notable decision but a fuzzy line still exits and this might backlash in the future.”